Backlinks are inbound hyperlinks coming from other website to your webpage. Good numbers of backlinks from a higher authority website increases your website score. Bloggers tend to toil hard to get quality backlinks. This helps them improve their page rank in search engine result pages.
Previously, before PENGUIN ALGORITHM rolled out, It was believed the more the backlinks the more is your website score. Misusing this, webmasters use to embed irrelevant links on their websites. This proved to be a bad user experience. Penguin update helps flushing irrelevant links that irritates the visitors.
As already discussed, Backlinks are responsible for pagerank. You must get quality backlinks and get rid of bad links asap.
For this you may need a Backlink checker tool.
The market is flooded with many backlink checker tools. We have filtered top five for you.
Though SemRush is a paid tool, yet it offers 14-day free trial. It is best to perform link audits. It checks for incoming links for any domain, root domain and URLs. It allow to keep a check whether your backlinks is follow or no-follow. It even let you know where the referrer is geographically located. You can also see any media type that points towards your website. You can have a look at anchor text using this tool. The best feature is it eye you competitors backlinks.
It allows you to count the number of backlinks on your website. If you are a registered user, you can check up to five web domains at a time. They offer both FREE and PAID versions. They have said to accrue vast data of indexed backlinks. You can eye you competitor backlinks and their strategies as well.
Ahrefs track your backlinks and your competitors activity. Although they are paid tools but you can register to get a free account. They have a big database of 12 trillion known links, 3 trillion known urls and 200 millions root domain. It is unbeatable in terms of index size, freshness and usability and are known for pretty accurate data. You even get a notification if your competitor earns or loose a link.
Buzzsumo helps you in searching backlink data. It gives you options to see all backlinks of any domain or any specific article. You can filter backlinks by periods and export the results. It offers you to see who is backlinking on your content, how popular it went with how many social shares. It too comes in FREE and PRO versions.
Open Site Explorer
It is a tool vented by MOZ. It is available in both FREE and PREMIUM version. Free version let you check 3 backlinks daily. Ir discover backlinks and bad links both thus providing you with a good link building opportunity. It had claimed to capture 1 trillion links, 200 million root domains and over 150 billion URLs.
All above five link checker tools can help you in backlink audit. You can get quality links by link building through guest blogging, social media, forums commenting and directory submissions.
Penguin update did not rolled for once. It is a recurrent algorithm update. So, you will need these tools often. Bookmark this page!!