Alexa is coming to your hotel room. Amazon this morning is announcing a brand new program called Alexa for Hospitality, designed to bring its voice assistant technology to everything from chain hotels to vacation rentals. The system can be customized to include key guest information, like checkout time or pool hours, allows guests to request services like housekeeping or room service, and can be configured to control smart, hotel room functions, such as adjusting the thermostat or raising the blinds. Marriott is Amazon’s launch partner on the new platform, which is notable not just for the potential scale of this deployment, but additionally since the hotelier had been testing both Siri and Alexa devices ahead of today’s news.
According to Amazon, Marriott International will introduce the new Alexa experience at select properties in Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels, and Autograph Collection Hotels starting this summer. The system will also be available by invitation to other hospitality providers beginning today. Alexa for Hospitality works on Echo devices installed in guest rooms that would be customized for the hotel. Currently, supported devices include the Amazon Echo Dot, Echo and Echo Plus. Via the Echo, guests would be capable to ask Alexa for info regarding the hotel itself – like where the physical fitness center is located, when the pool is open, along with other general information.
But they will also be capable to contact services such as in room dining, the concierge, the front desk, housekeeping, the spa, and so forth, simply by speaking to Alexa. The Alexa for Hospitality system is not just the echo device in the room, however – it is A set of tools for configuring Echo devices available through a dash panel where hotels can update their info, allow skills, adjust settings and track usage. Amazon claims that devices are designed to be provisioned within a few minutes, and may alert an admin if they go offline. They’ll also allow the hoteliers to measure visitor participation in analytics and reporting, allowing the hotel to adapt its own systems accordingly.
But with the ability to turn your hotel room Alexa into your, Alexa, you’d be able to play your own personal music from services like Amazon Music, Spotify and Pandora or continue to listen to your audiobooks from Audible, Amazon says. The company declined to share pricing info for the system, nor what bulk discount the hotels will be getting on their device orders. Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality, said Jennifer Hsieh, Vice President Customer Experience Innovation, Marriott International, in a release on the launch. Marriott says that Alexa for Hospitality would be rolled out in ten properties across the U.S. This summer.