Smart home speakers are only gaining in popularity, and it is easy to see why. The pod such as devices aren’t only offering their clients a fantastic sound system, but have rapidly become the middle many households, with people depending on their integrated smart assistants to help with domestic chores, reminders, or weather forecasts. But as the American interest in these speakers grows, it’d appear that one firm is being left behind. Canalys recently released new information on the burgeoning smart speaker market, and demonstrated that Apple’s HomePod, once an extremely anticipated competitor into the Google Home and Amazon Echo traces, isn’t catching on quite the way Apple expected.
By the end of 2018, the research firm believes that there’ll be almost 100 million smart speakers in households around the globe. That represents an impressive growth of about 150 percent when compared to last year, and much of the growth is credited to Amazon and Google. The Echo apparatus are expected to keep an impressive market share of about 50 per cent, while Google Homes will do it around 30% of all intelligent speakers from the end of 2018. Far behind, however, Apple and its HomePod, which are expected to have only 4% of the world’s smallest speaker market in 2018.
And once expanding projections further, Canalys doesn’t seem terribly optimistic about Apple’s growth in this industry. By 2022, the HomePod is only anticipated to assert about 10 percent of the market share. While that is better than its current status, it is still not a game for the other players on the market. And on the other hand, it’d appear that Google will soon be catching up to Amazon with its Home speakers. In 4 years time, Canalys jobs that the two businesses will each take 34 percent of the market, meaning that Amazon is called to lose some ground to Google.
In addition, as other players start to go into A smart speaker game, it’s very likely that they too are going to be in a position to catch clients away from the established folks in the area. All in all, it’d seems that Apple has its work cut if it needs to stay competitive with the HomePod. Maybe a lower priced version of the smart speaker will assist.