Bose announced today that it is getting into the augmented reality game. However, Bose AR is not about video, it is about audio and thru a wafer thin acoustics bundle, the company says it can introduce a useful and relevant layer of audio into your everyday pursuits. Bose says the tiny audio technology produces strong and clear sound and may be incorporated into wearables like headphones, eyewear and helmets. It puts audio in your environment, not digital pictures, so that you can concentrate on the amazing world around you, as opposed to a very small Display, John Gordon, VP of the consumer electronics department at Bose, said in a statement.

It knows which way you’re confronting, and can immediately connect that place and time with endless possibilities for traveling, learning, music and more. Plus it may be added to goods and programs we already use and love, eliminating some of the big obstacles that have kept AR on the sidelines. Bose sees the technology being used in many different settings. While traveling, for instance, Bose AR might be utilized to simulate historic events in landmarks, play a speech from a historical figure whose statue you are standing in front of or help you navigate an airport. Bose’s AR technology could also help interpret a signal you are reading or offer the story behind a painting you have approached at a museum.

And once listening to music, you would not need to mess with your phone when wanting to change a song. Instead head movements would permit you to navigate in the playlist. There is no camera or lens within the system. Alternately, a Bose AR wearable will utilize Sensors to track head movement and an iOS or Android mobile device’s GPS navigation to determine location. That information then it will be aggregated by the companion program, which, based on that info, would reunite relevant audio content to the consumer. The company has developed a prototype pair of eyeglasses that integrates its AR technology.

The very small acoustics bundle is embedded into every arm, giving the glasses headset like functionality. A Bose spokesperson told CNET that the glasses will only be available to developers and manufacturers at first and the firm says it’ll likely have an upgraded version of them and also its own AR SDK prepared this summer. Bose is collaborating with companies such as Strava, TripAdvisor and Yelp along with academic institutions like the Massachusetts Institute of Technology Media Lab and the NYU Future Reality Lab. Additional collaborations will be announced later on.