Facebook made clear its intentions to move in game earlier this year, when it hired Eurosport Chief executive officer Peter Hutton to Lead Negotiations for Worldwide Live Sports Flows. Hutton’s been earning his keep, since the company has only agreed a pound, 200 million euros broadcast the deal with the Premier League. From the 2019-2020 season, Facebook may have live broadcast rights to display league games in Thailand, Vietnam, Cambodia and Laos, nations with a huge British football following. According to The Times, the social network service pound & paid, 200 million in auction to show each season 380 games, topping offers from Bein Sports and Fox Sports Asia.

Facebook has livestreamed MLS and La Liga matches on its stage, but the new deal represents its biggest push yet into top level game. And it is something we will see more of from all technology neighborhoods. Amazon Prime recently procured a comparable deal with the Premier League, whilst the team’s outgoing general manager Richard Scudamore was vocal about his ambition to partner with firms like YouTube and Netflix. It is clear that traditional sports broadcasters have a serious new competition.