page load time

Have you ever encountered drop in pageviews, decreasing conversions, less sales all of a sudden? Yes?? Did you try checking your page load time?

People often think page load time do not affect your website score. It is not trues. Google these days counts page load time as a crucial metric in its algorithm to calculate rankings.

In a survey Amazon claimed to accrue 1% more conversions when they improved their page load time by 100ms. A page loaded within 2 seconds have less bounce rate.

Clearly, improving page load time is crucial to keep you traffic coming. Below given are few ways that can help your website speed up:

Image Optimization

Images occupy lot of space especially the larger ones. One must optimize images by compressing or scaling them prior to uploading. Don’t scale them with CSS. Your browser will still have to load heavy images.

Minimize HTTP requests

You need to lessen HTTP requests to make the page render. A page is loaded by downloading images, scripts, stylesheets etc. An HTTP requests is called for each downloading. You can reduce them by using CSS in lieu of images, merging multiple style sheets in one, taking the scripts to bottom fold instead of the above fold.

Browser Caching

You can store some data on visitors’ system to avoid them loading the same page every time they visit your website. They will not have to load it every time. Your hosting service support team can help you with this. Apache caching is one suggestion I would recommend.


Larger pages are heavier. They load in more time. You need to compress them for faster download. You can reduce their bandwidth using Gzip. The zipped files get compressed by 50%.

Reduce Redirects

Keep redirects to minimum. Every time a page redirects, An HTTP call is requested. This increases the page load time. Redirects are seen majorly in responsive websites to allow customer a mobile friendly view of your website.

CSS Optimization

CSS loads before the visitor see your website. It must be able to load quickly. Get rid of non-usable files, reduce codes, and delete void data. Once you are done with it, minimize CSS files. There are many tools available in the market for this.

Reliable Hosting Services

Hosting plays an important role in improving load time. A reliable hosting providers are fast hosts. It increases the speed drastically. Also Host your media files on CDN. It reduces the bandwidth to half. CDN distribute your files to many network worldwide. When a person sitting miles away visit your web page, they tends to download files from the nearest server. This lessen the load on single server.

Cleanup your Database

This is what less people do. It is important to clean up the junk data or media files in your database. Remove extra plugins. This help in improving load time.

Fix broken links

You must fix broken links asap. Mending up the broken links aur requesting a broken URL removal should be done. Once you are done with all this and left with 0 broken urls, your site speed up automatically.

Internet users are intolerant these days. They demand rich user experience. You need to increase website loading speed to keep the traffic intact or I must say to draw more traffic. Some of the above remedies are easy to implement, Others may give you sweats. Hiring a professional is a wise decision in that case. As you website grow, there arises flashier scripts, CSS issues etc. This should not let you feel pain. A little attention and few wise changes can give you swarming traffic and lot of profits.