Chinese phone maker OnePlus appears have continued to grow in the general superior that is Indian Android smartphone section by catching 48 percent market share in Q4 2017, according to International Data Corporation’s latest Quarterly Mobile Phone Tracker Q4 2017. The IDC data also highlights the rising importance of the superior Android smartphone section that outperformed the total smartphone market with a 97% year on year development. Throughout 2017, OnePlus climbed by a staggering 1, 116 percentage in the premium smartphone section since it further strengthened his strong performance in the on-line market and entrenched itself in the heads of smartphone users by consistently remaining ahead of the players such as Apple and Samsung.
Based on a counterpoint research report for the last quarter on the mobiles market that is Indian, the premium smartphone section was the second fastest growing section in CY 2017 pushed by the strong performance of OnePlus and Apple. Speaking On the findings from the Q4 2017 report, Tarun Pathak, Associate Director, Counterpoint Research, had said, Even though India’s smartphone market carries on to grow in double digits, the superior section is set to grow faster than the general smartphone market in CY 2018. In this situation brand such as OnePlus, the quickest growing brand in this section, is likely to grow because it enjoys strong brand loyalty in India while positioning itself as a flagship killer in the section.
Vikas Agarwal, GM at OnePlus said, It’s remarkable that OnePlus became the biggest mobile premium smartphone brand within only 3 years entry to the Indian market. It’s a wonderful validation of our consumer focused strategy and on-line first business model. We’re humbled and thankful business partners and enjoying community for their continued support. In Q3 2017 also, the company claimed that its OnePlus 5 was the most popular premium smartphone in India.