Snapchat is an image messaging application created by Even Spiegel, Bobby Murphy, and Reggie Brown. They created the app while they were studying at Stanford University. According to statements, Reggie Brown came up with the idea of a disappearing pictures app. He told Evan Spiegel about this because Evan had prior business experience. Spiegel and Brown then pulled in Murphy, who had apprehension in coding.

“I wish these photos I am sending this girl would disappear.”

That’s where it all started. The prototype was introduced as a project for one of Evan Spiegel’s classes at Stanford.

It was started under the name “Pictaboo”. The plan was to create an app which would allow users to share self-deleting images. The idea behind self-delete was that it would encourage frivolity.

The application was first launched from Evan Spiegel’s living room in July 2011 as an iOS-only app under the name “Pictaboo”. By the end of summer, it had only 127 users.pictaboo snapchat

It was relaunched two months later under the name “Snapchat”. In the beginning, team’s main focus was to improve the technical aspects. The companies mascot “Ghostface Chillah”, named after Ghostface Killah was the only branding effort in its early days and is still in use.

Just before a few weeks of relaunching the app, Spiegel and Murphy denied Brown from any further access.

In February 2013, Brown sued CEO Evan Spiegel and CTO Bobby Murphy. He claimed that he came up with the original concept, which he called Pictaboo, and also that he created the mascot logo for the Snapchat. Spiegel described the lawsuit as an example of people who attempt “to also profit from the hard work of others”. Murphy and Spiegel also said that Brown was an unpaid intern who was provided valuable experience.

In September 2014, Brown’s lawsuit was settled for an undisclosed amount. The conceptual idea for Snapchat was also credited to him as a part of the settlement.


In May 2012, 25 pictures were being shared every second. Also, as of November 2012, people had shared more than one billion pictures, known as “snaps”, on Snapchat iOS app. The Android version was released on October 29, 2012.

In December 2012, another feature was added in Snapchat. It was the capacity to send video snaps of up to 10 seconds. After playing it once, the video disappeared by default. In this way, the video was compressed to the size of a picture.

In December 2013, Emily White was hired as CEO for Snapchat. Her tenure with the organization ended in March 2015.

As per the published statistics, as of May 2015, 2 billion videos were sent per day, reaching 6 billion by the end of year.

In September 2016, the Snapchat officially became a part of Snap Inc.

Snapchat is now valued at astonishing $10 billion. It is the third most popular social app with 32.95% saturation on the demographics’ smartphones. The statistics show that the app is more popular than Tumblr, Pinterest, and even Twitter. The company is planning an IPO that could increase its value to $25 billion or higher.