It is no secret that with regards To voice supporters, Siri is frequently cited as one of the worst. Although Apple introduced years before Amazon and Google, their digital competitions, Alexa and Google Assistant, have since bested Siri in both attributes and functionality. That is largely because Amazon and Google have spent years pouring millions of dollars worth of research into artificial intelligence, making their assistants brighter and more capable over time. Apple is hoping to catch up. Not only can it be beefing up its own phones with neural engine chips to fuel the efforts of artificial intelligence as augmented reality and machine learning, it is also building out its Siri team.

The company lately listed 161 open positions and hired Carnegie Mellon’s Russ Salakhutdinov last year to head up AI research. Before this week, Apple has confirmed perhaps its most important hiring still in space: former Google AI leader, John Giannandrea. According to Apple, Giannandrea will head up Apple’s computer training and AI strategy and report straight to Chief executive officer Tim Cook. Seeing as Giannandrea was accountable for making AI fundamental to Google’s entire strategy, his new function as Apple’s AI lead appears to signify Siri could be getting a significant makeover. And maybe, just maybe, Siri could just learn some of the next Google Assistant hints in the process.

With regards to search, it is going to be hard for Apple’s Siri to actually go head to head against Google Assistant, just since Google is the king of search. But there are other ways Siri can become smarter here. Although Siri has contextual search, the capability to answer follow-up queries, it is wildly inconsistent. Siri could also stand to enhance the overall search experience. Right now, if you ask a question, you will either find a single page or a list of outcomes. Google presents a listing of associated answers in a menu under, just in case you would like to know more about a subject.

One place that certainly requires a great deal of aid is how Siri works in the newest Apple HomePod. Sure, it’s wonderful audio quality and it works well with a few HomeKit compatible products such as the Phillps Hue lights, but its performance just does not compare with Amazon’s Echo or Google’s Home. Siri on the HomePod cannot even manage several timers or, shockingly enough, initiate phone calls. It also does not play well with a couple key 3rd party programs. Siri does work with a few programs such as WhatsApp, WeChat and Evernote however, the listing of 3rd party programs is fairly small in comparison to its rivals.

In addition, Google’s Home can recognize people by their voice, Siri on HomePod can not. Meaning any ol stranger may return up to your speaker and access your iMessages, unless you establish a restriction beforehand. Seeing as Siri on the iPhone is ready to discern listeners fairly well, it is surprising that this function wasn’t carried on to the HomePod.

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