Social media has become a hot place for customer service, and there are a number of good reasons for it. A recent study shows that 50% of the customers accessing various stores and outlets have gained information from social media platforms, and thus it gains an immense significance in letting the brand owners join social media for marketing and serving their customers. We will be covering how social media is beneficial for entertaining clients and getting maximum sales through various social media platforms.
24/7 Online Service
This is one of the biggest reasons why brands tend to be on social media that they can serve the clients and customers all the time around the clock. There are different shifts of employees; employees work on a specific shift on social media and respond to customer queries. After the full acceptance of technology, internet popularity and increasing trends of social media have provoked every business owner and brands, whether on a smaller level or spread in various countries, to use social media as the biggest tool for marketing their products and companies.
Direct Interaction with Customers
If we see the best customer trends that will prevail in the offing, serving customers on social media and building online chat service is one of the most prominent ones. The social media platforms are the easiest and most convenient ways to get in direct contact with the customers. On the otherwise hand, when customers visit the official website of the brands they want to shop from, they don’t get exact information and solutions to their queries because the staff can’t entertain every customer on the spot and immediately. Thus social-media customer service centres will prove handy in letting both, customers and brand, get close interaction for any situation.
Emergency Chat Rooms
So far I have conducted my research and observed, the primary cause of creating official social media pages for brands is to set up online chat rooms for the customers and respond to what they ask. This is very easy and comfortable for customers. People have now become so lazy; they don’t bother browsing different websites because they want to do everything on social-media. Play with the customer psyche and get optimum from your employees.
Another factor found worth mentioning is that employees spend a lot of time on social-media in other activities too. Monitoring apps are used to reduce this risk and ensure that the employees and your social media staff are working as per the directions. It lets you keep tabs on the social media activities of the employees.
Crisis Management Solution
I have often faced problems with a number of stores. Like when I remove time from the busy schedule and visit an outlet, I can’t get desired goods and articles. The brands then order for the next session and order products in an emergency but on social-media, this crisis can be managed effectively. The staff working as customercare on social-media will get informed they may run out of products after specific period. So they will manage more products to serve all the customers equally and don’t disappoint them at all.
Where customer trends are changing, the world is looking for unique methods and techniques to serve their customers to fullest. Social-media is really a worth investing place for business and promoting brands. Online shopping amounts to the 60% of the market now. So what are you waiting for?
Elizbeth is a senior writer and blogger with bunch of new ideas and exclusive working skills in her field. Currently she is covering text message monitoring app topic to aware parents about their kid’s activities. Follow her on twitter @elizbethsewell6