This week the fast company released its annual ranking of the 50 most innovative companies in the world and this year, Apple has obtained a first place position due to its assortment of integrated software and hardware which include the iPhone X, the Apple Watch Series 3 and ARKit just to name a few. Since you probably already know Apple designs its own procedures which are optimised for its OS leading to performance that hugely surpasses the competition. Last year Apple was ranked fourth at the 2017 Innovative Company listing. The Fast Company clarifies about why they’ve awarded Apple, the world’s most Innovative Company, Creativity is more than skin deep and Apple’s strategy to the software and hardware technology which creates its experiences has not been more ambitious.

Other makers of phones and tablets get the exact same off the shelf processors as their competitors. Apple, by contrast, designs its own chips-so an Apple iPhone packs a chip designed especially optimised for Apple’s OS, applications, display, camera, and touch sensor. The company has gotten so good at chip design the A10 Fusion inside the iPhone 7 trounces processors in speed benchmarks. To check out the Complete list of 2018 innovative companies that includes companies like Netflix, Square, Tencent, Amazon, Patagonia, Health CVS, The Washington Post, Spotify, along with the NBA, jump over to the official fast company site by following the link below.